Sunday, August 3, 2008

Rules for Radicals and PR

Rules for Radicals was good. Except for the last chapter he delivered an objective, brilliant guide for tactics. There was a lot of great information in here, but I think this quote would be perfect for PR people to keep in mind when contacting people:

"Communication for persuasion, as in negotiation, is more than entering the area of another person's experience. It is getting a fix on his main value or goal and holding your course on that target. You don't communicate with anyone purely on the rational facts or ethics of an issue."

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